By David Lazer,Alex Pentland, Lada Adamic, Sinan Aral,Albert-László Barabási, Devon Brewer, Nicholas Christakis, Noshir Contractor, James Fowler, Myron Gutmann, Tony Jebara, Gary King, Michael Macy, Deb Roy, Marshall Van Alstyne
Journal: Science, Vol. 323, February, 2009.
This Science Magazine article revealed that there is an emerging field of cognitive science that analyzes individual and team behavior at scale. Alex “Sandy” Pentland and team have named this field, data-driven “computational social science.” By collecting large amounts of data, scientists can uncover new behavioral patterns.